Apr 13

A Guide to the HobbyCrafts 2008 at the SECC

In today’s fast moving world where hobbies are closely related to technology, the so called ‘traditional’ hobbies have almost become extinct. However, admiration for art and crafts still continues to grow with the new generation keen on not only learning but also sharing their expertise to keep alive skills passed on through the generations.

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Apr 7

The Beginning of a New Era For Marketers?

President Obama called on Americans to confront “our collective failure to make hard choices.”

How does this apply to us?

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Apr 7

How to Get ROI in Your Marketing Spend

I love it when we get the chance to show ‘proof’ of Return On Investment (ROI) from your marketing spend. Usually, the business just grows at the same time that they use marketing solutions, merely a coincidence!

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Apr 6

Things I Don't Understand, Part 2

PICTURE THIS: you get an email from someone you’ve never met.

Let’s say his name is Matt.

He introduces himself.

He tells you what he does for a living.

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Apr 2

Mobile Marketing and Generation Y?

It is becoming increasingly difficult to find novel and predictable means for delivering an advertisement or marketing message to Generation Y. As technology is adopted on-mass by the tech savvy crews of Gen Yers, new opportunities, novel but seemingly unpredictable, begin to be created. With in as recent as the last 5 years, a new form of marketing has begun to take shape, hoped to be the answer to accessing the 65 million Generation Yers who own a cell phone. This new approach is known as Mobile Marketing.

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Mar 15

Free Soccer Graphics - Many Uses of Free Soccer Graphics

Free soccer graphics are scattered all around the internet nowadays. This is due to the continuous growing popularity of the sport around the world. These graphics are mostly contributed by many artists from different countries who have the passion for the sport. These graphics can be downloaded for free in many websites.

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Mar 14

5 Simple Ideas For Marketing Your Company Through Lean Times

The purpose of this short article is to give a few ideas for marketing your business when your pipeline of sales inquiries is drying up, and you need fast and easy ways to start getting new business in before it’s too late. Before I get to the ideas, one of the first suggestions I can make from my own experience, is to take a little time away from the business. This can be difficult and when it is getting uncomfortable from a financial point of view, and every part of you is screaming to work as hard as possible, but here’s why: The only way you are going to change things for the better, is by making rational decisions and not panicking into spending your time, energy and money on poorly thought out actions.

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Mar 4

Bottle Bags - A Great Way to Compliment Your Products and Compliment Your Business

Conceptually, promotional gifts should be designed and work in a way that it helps clients to use them anywhere. Look around the marketplace and you would find many such promotional gifts lurking. Of all of them, it is widely believed that Bottle Bags are considered to be the best amongst all of them. They work slightly differently as opposed to other gifts. Using bottle bags, the client may not think of using any other gift item to make it work for him. That really is one big benefit of using bottle bags – Using them is not a liability for the clients. In fact, it is more of an asset!

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Mar 3

You Are Never Finished Improving

There should never be a moment when you sit down and say, “There, that is it, my catalog is as good as it will ever be”. My answer to this is, “No, it is not, and the second you start to think that is the second your catalog begins to slip and start to decline instead”.

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Mar 2

Organic Cotton Printed T Shirts - Impacting the World in a Positive Way

The earth appears to be in lot of trouble. But a lot of companies are doing their part to help the earth. They are using promotional items that are organic and therefore they are much better for the environment. One of the promotional items that companies are offering as a great alternative these days is organic cotton printed T Shirts.

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